What’s Your Passion?

NetApp, like many corporations, affords its employees an opportunity to take paid time off to volunteer their services in a charity of their choosing. It’s a great way to do good and, in turn, feel good about making a difference in the world. Recently, I had the pleasure of working with...

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It’s All About The Story, Baby!

All too often prospective customers will visit a company’s homepage and not understand what that company does. Or what it sells. Or what service it provides. Communicating this critical data is often, well, not communicated well. That is, the content is way too confusing, way too technical, and way too...

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linkAges TimeBank from PAMF

Thanks to advances in modern medicine, people are living much longer lives. This raises the question: What kinds of lives are they actually living? Many seniors live alone and end up isolated from their communities. This can lead to depression and, in turn, physical ailments.   It’s our collective responsibility...

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How Do You Put a Value on Media Production?

As a media production company, we often find ourselves in the position of trying to answer this question from clients: “What value will the media you produce for me bring to my business?” That is, if they’re spending $10,000 dollars on a video for their website, will they generate $100,000...

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How’s That Elevator Pitch?

Every company understands their product or service like no one else can. But not every company really knows how to tell the story of what they offer in a clear, concise fashion.  That story is unique to each company and finding the best way to express it is invaluable for grabbing...

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Helping Start-Ups Tell Their Story

Entrepreneurship Stewardship Every start-up has a story to tell. They have a really cool product or service that will make some aspect of your life simpler, better, and, of course, cooler. What a lot of start-ups don’t have is an engaging way to tell their story. And without an engaging...

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This is GridBusters

  Keep it simple, stupid This pithy phrase applies to, well, just about everything in life. Especially videos. Trying to do too much is a veritable recipe for disaster. In our latest foray into storytelling, we kept to the straight and narrow—two actors and one fiery explosion that busted a technology...

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Maximum Impact, Minimal Expense

The world is not fair. To wit: Housing prices are skyrocketing while budgets for corporate video projects are plummeting. One can dwell on the injustice of it all but that would be a grand waste of time. A more mature way to go is to explore all the options available for...

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