Resting On Your Laurels Leads to Long Periods of Rest
No matter how successful or busy you are, it’s never a good idea to rest on your laurels. When you end up going that route, it’s pretty much a recipe for disaster. And that goes for everyone, from major corporations to independent media companies like Eaglevision.
Even though we all do quality work, day in and day out, let’s face it—we’re all expendable. At the drop of a hat, we can be “let go” and replaced with another vendor or supplier who’s waiting in the wings. That’s why it’s imperative to make sure you’re not asleep at the self-promotion wheel.
At Eaglevision, we’re constantly seeking new ways to get the word out about our media and live event production services. And because creative experiences are what we have been known for since 1990, we always want to make sure that our promotional materials are equally creative.
We’ve done a lot of promotional pieces over the years and—as I’m sure many of you who have received them know—a lot of them have been award-winning (well, in my mind, anyway). One of my most favorite promotions was the End of Year Clearance Sale. I thought it was brilliant. We wrote it up like a retail store newspaper ad with such clever lines as:
- “All concepts must go!”
- “We’re getting rid of our 2012 ideas to make way for the 2013 models!”
- “Save like never before on oceans of notions!”
As incredibly unique as this promotional piece was, it was a completely bomb. Totally ineffective. A failure of epic proportions. No one responded. Not one call. Not one email. Not even a lousy cease and desist order.
But at least we tried. And we’ll keep trying. Because self-promotion is forward motion. And resting on your laurels is a one-ticket to being up that proverbial creek without that proverbial paddle.